An angling specialist that sure is fly

A site for fishing paraphernalia that casts the net wide

The e-shop of über-chic, jaw-droppingly extensive Fifth Avenue store Urban Angler is a happy haven for fishing enthusiasts round the globe who are casting about for top-of-the-range kit. It is divided into 12 well-edited categories, which means that you can search with ease through the perfect selection of every essential (and some non-essential, just very fabulous) item, from Sage rods (from $295) of varying lengths and weights, to Simms Headwater Tackle Bags ($139.95) for far-flung expeditions. As an added bonus, it ships anywhere in the world.

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Colourful graphics and detailed product descriptions make shopping a genuine pleasure – for the complete novice and the expert alike. If you begin in “Rods and Reels”, you’ll find items from US makers including RL Winston (from $545) and G Loomis (from $350) – with their graphite rods, and Redington Redas – whose pursuit outfit models ($179.95) are well-suited for both fresh and saltwater fishing. Choose from approximately five state-of-the-art reels by Ross or Nautilus, or opt for one of Tibor’s new Signature Series models (first picture, $775-$865) – in black or gold finishes, complete with a personalised name plate – that make on-the-fly spool-swapping a breeze. A selection of lines and leaders complete the offering – 3M’s textured Mastery Series (from $44.95) is a perennial angler favourite as it requires less casting effort and is extremely durable.

Accessories run the gamut from Abel Plier Sets (from $175) to beautiful, teak-handled Brodin Cutthroat Ghost Nets ($125) that are ideal for stream fishing. Polarised Smith Guides Choice specs ($119) by Action Optics in copper, amber or brown offer maximum coverage and comfort. The “Clothing” and “Wading” areas are particularly strong, and you’ll want to head straight for the Simms G4 Pro Stockingfoot ($579), with five layers of ultra-light fabric, as the Urban Angler has deemed these “simply the best waders ever made”.


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Assorted flies, Fish Pond Road Trip Fly Tying Kit Bags (second picture, $89.95) and a fantastic pair of water-repellent Leica Ultravid Binoculars (third picture, from $699) make for unusual gifts, while the “Luggage” section features more than 30 bags, duffels and cases to get all of this great gear to the water’s edge.

Whether you – or your significant other – fishes for trout, bone fish, permit, tarpon or massive marlin, Urban Angler is the place to stock up on the latest beautifully designed, well-made products that really deliver.

Take this bait – you’ll be hooked.

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Adrian Joffe talks personal taste: Part One