Moncler chief Remo Ruffini talks taste
The chairman and chief executive loves motocross, Bloody Marys and his monochromatic wardrobe
My personal style signifier is navy, navy and more navy clothing, though with different fabrics, fitting and stitching depending on whether I’m at the office or it’s the weekend. My bespoke double-breasted jackets by Umit Benan hide those extra kilos and never need to be ironed. I am also a fan of long-sleeved James Perse T-shirts. The last thing I bought and loved was a Specialized Turbo Levo e-bike. I love mountain biking – and particularly downhill – but this e-bike makes the uphill a little easier. I’ve used it in Chamonix, St Moritz, Sardinia and Ibiza, though I am always very careful because you can get up to really fast speeds.
The place that means a lot to me is St Moritz. I’ve been going since childhood, and I love to spend time there in any season. I used to come only in winter for skiing, but now I come for the hiking and biking too. It’s where I can get out of the office and be creative. In fact, the trees there were the inspiration for the Human Forest show we created for New York Fashion Week in 2013. I never travel without navy-blue New Balance sneakers that I can walk around in for an hour before heading to a dinner. Also, I always have a blue blazer that doesn’t wrinkle, and charging cables for my devices. I carry it all in an assortment of Valextra bags.
In my fridge you’ll always find the makings of a Virgin Mary – tomato juice, spicy Tabasco, and Worcestershire sauce. You’ll also find specialty ventresca tuna – or red tuna belly – from Sardinia. I like to have very cold sake and Kurni, a red wine from the Marche region. And, of course, my favourite: Gorgonzola cheese.